Our knowledgeable NYC sales marketing team works closely with retailers in order to accurately meet and exceed their expectations. We work with all channels of distribution to ensure quality products are reaching the marketplace. Whether offering Private Label or one of our national brands, RFA is able to offer our retail partners product and customer service specifically tailored to meet their needs.


The RFA Group has a full design team in NYC as well as overseas. Our design team works to deliver the most innovative products for each specific category. With our creative minds, The RFA Group is able to develop product lines and packaging concepts for individual retailers as well as create an image and lifestyle for each of our brands.


The RFA Group prides itself in it's strong relationship with key suppliers. Our global vendor matrix has the ability to source competitively in every footwear category. At RFA, We adhere to the regulations and comply with the standards of our retailers guidelines. Our company is within full compliance of all import laws to the U.S. We ensure our product is made in the highest rated factories and suppliers internationally. RFA provides quality controls, audits and quality platforms for all Retailers "Your Eyes in the Factory"!